I built this from scratch.

I didn’t start The Cheeky CEO with a plan. I started it with a phone, a ring light I bought second hand, and a desperate need to put food on the table.

I’m a mum. I have ADHD. I’m a perfectionist. I care deeply about quality over shortcuts. And when I first started doing UGC, I had no following, no camera experience, and no real clue what I was doing.

What I did have was the willingness to figure it out. To pitch brands, to fail, to learn, to try again, and eventually to get really, really good at it.

The turning point wasn’t a viral video or a lucky break. It was systems, strategy, and structure.

When I stopped treating UGC like a side hustle and started treating it like a business, everything shifted. I learned how to pitch properly, how to package my work, how to create content brands actually wanted, and how to turn creativity into income.

That’s when things started to compound. More confidence. Better work. Better clients. Better money.

Since then, I’ve worked with 300+ brands, created thousands of pieces of content, built digital products, and turned what I learned into tools that help other women move faster.

I didn’t build this to look impressive online. I built it because I wanted more freedom, more options, and more control over my life.

The business came from doing the work, learning the hard way, and packaging what actually worked.

I care about helping women build income online in a way that feels real. Not fluffy. Not fake. Not built around pretending to have it all together.

Whether you want to start with UGC, sell digital products, or just stop relying on one income stream, I want you to know it’s possible to build something of your own.

That’s why The Cheeky CEO exists. To give women practical tools, honest guidance, and a clearer path forward.